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Our business helps your business

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By Ken Stone

Watching Dennis Kenner work his marketing plan for Bluegrass Tobacco may be comparable to having watched Vaughn Bode put life to his art. He does it so well.

Last week at his Bluegrass Tobacco shop on North Main in Williamstown, Kenner hosted one in a series of fine cigar parties. The concept of such an event is, in itself, a great marketing concept.

I attended the 6 p.m. event along with 50 or 60 other cigar enthusiasts. But, unlike the others, I was transfixed on Kenner’s business savvy mixed with a bit of P. T. Barnum showmanship.
Kenner works as the salesman, marketing, public relations and business owner role like a skilled dancer or suave swordsman of pure likeability.  He has the ability to strip off the assorted attitudes of his guests and gives them a brief joy ride into the mystic adult amusement park of Cigar-Land.

I think that the important thing here is, he turns customers into guests. Strangers who walk up to the event registration desk were quickly turned into happily surprised prize winners. Everyone was a winner and everyone looked happy to be among broadleaf peers.

Cigars are to smoking as is scotch with “glen” in the name, is to drinking. You get the historical, cultural and social significance or you don’t. Regardless, I have to give credit to the incredible skill and ability of Dennis Kenner, a local small business owner who takes care of his customers to insure they in return help take care of his local business.

It’s a tough time in our world and it all slams down on own the small communities. I have tried to help small businesses by creating a marketing plan for them.  Many of those who are using it have given me great testimonials.  

This is and isn’t a sales pitch. That is, you don’t have to take my word for it if you think I am just being a salesman. Ask these small business owners yourself.Jackie Miller, owner of Jack’s General Store said, “I would not be here if it wasn’t for the Grant County News (and Express).”

Jack’s store in Midway Plaza, North Main Street in Williamstown, is small. It is packed with groceries and other merchandise everywhere something can be placed.

If your business is stalled, go talk to Jackie about the success of his small business ads in the Grant County News.

You can also ask Beth’s Bargains, a little south of Williamstown on U.S. 25. Ask Claudia’s Jewelry in downtown Williamstown.  Other successful small business advertisers are Country Heart and Snappy Pizza.

Our community can use more showmen like Dennis Kenner, but you can also be a successful small business by being more visible like Jack’s, Claudia’s, Beth’s, Country Heart, Snappy Pizza and others.

The Grant County News and Express is also a small business and part of our business is helping other businesses succeed, especially in these tough economic times. I’d be happy to help you develop a plan for your business, just give me a call at 859-824-3343 or e-mail me at kstone@grantky.com. Maybe we can meet as strangers and part as friends and then we are both winners.

(Ken Stone is the publisher of the Grant County News. He may be reached at 859-824-3343 or e-mail kstone@grantky.com.)